Skip to main content

Ever wondered how data influences decisions in luxury, fashion, and beauty both in play and behind the scenes? In this interview series, we will interview some of the data’s biggest MVPs within the world of luxury, fashion, and beauty. This mini-series offers the audience an incredible insight into how data is harnessed by some of the world’s biggest retail brands. We will talk with data leaders in all the retail industry you know and love as they share their experiences, knowledge, and learnings, shining a light on this fascinating area of data!

Featuring, Irina Mihai, Director Data, Decision Science & Marketing Analytics at adidas

Key discussion points include:

  • Attribution of Marketing spend
  • Data Science forecasting
  • Inhouse capabilities vs outside orgs
  • Business bottom-line, how data can make a difference
  • Scalable solutions
  • Biggest challenges in retail

Interested in joining our community? Check out what we do today!