Content & Media Partner Case Study

Our recent 2024 partnership with Data Literacy Academy

Greg Freeman, CEO, Data Literacy Academy

“We decided to partner with Orbition to promote and advertise our business via Driven by Data: The Podcast, given the visibility and credibility they have across the Data & Analytics industry, especially with Chief Data Officers/Data Leaders at large, well-known brands, alongside the impressive listenership numbers.

Within a matter of weeks, our advertising efforts via the podcast had paid for themselves as we won a new client project with an industry-leading, brand name.

We're looking forward to continuing to leverage the Orbition brand to help build connections and brand awareness to drive business growth”

Podcast

Appearing on the Driven by Data Podcast stands as an unparalleled opportunity for brands seeking widespread exposure in data and analytics. With an impressive following of over 67 thousand listeners spanning more than 165 countries, the podcast is a powerful platform for amplifying brand visibility and influence on a global scale.

Each episode offers a unique avenue for engaging with a diverse audience eager to explore the latest trends, insights, and innovations within the data-driven landscape. By appearing on the Driven by Data, brands not only gain access to a vast and engaged community but also establish themselves as thought leaders and authorities in the field, solidifying their position as industry frontrunners amidst a discerning audience hungry for knowledge and expertise.

Alongside their expert guest appearance, Data Literacy Academy opted to launch an advertisement campaign, strategically placing their brand alongside additional podcast episodes. This created yet another avenue for enhancing brand visibility, offering an additional opportunity to capture the attention of the podcast’s audience.

Podcast

LinkedIn Live Event

Orbition Group offers a prime opportunity for individuals and brands alike to build and reaffirm their credibility within the market.

One impactful method to achieve this is through a professionally executed LinkedIn Live panel events, facilitated by our expert team, and actively engaged by the data and analytics community. These sessions provide a dynamic platform for participants to share insights, respond to questions, and engage directly with our audience. By leveraging this interactive format, individuals and brands can demonstrate their expertise in real-time, addressing pertinent topics and fostering meaningful discussions that resonate with their audience.

Such engagements not only showcase a brand’s knowledge and authority but also cultivate trust and credibility within the industry, positioning them as trusted leaders and go-to resources for valuable insights and expertise.

Driven By Data Magazine Campaign

Orbition Group, in partnership with Data Literacy Academy, launched the “20 Rising Stars in Data & Analytics” campaign, offering a unique platform to spotlight emerging talent in the field. Through this collaborative effort, we invited nominations from the community to identify individuals making notable contributions to data and analytics.

Our panel of four distinguished judges reviewed the submissions and selected the final 20 rising stars. The winners were then showcased in the second edition of Driven by Data Magazine, published by Orbition Group.

To celebrate their achievements, we put together a two-day social media campaign, which was complemented by a lively physical launch event. This event brought together all the rising stars and judges, as well as members of the community, providing a valuable opportunity for networking and celebration.

Our events are designed to cultivate genuine connections and foster meaningful interactions. They serve as a catalyst for professional growth, facilitating authentic conversations and collaborations within the data and analytics community.