Lara is a seasoned media executive with extensive experience in strategic roles, leveraging data to drive digital transformation across leading brands such as AOL, Disney, Telegraph, Auto Trader, and ITV. She excels in building and leading teams focused on data partnerships, product development, and analytics, significantly impacting advanced advertising strategies.
At ITV, Lara initially established and led the advertising data team, playing a pivotal role in developing data-driven products and solutions. From 2021, she spearheaded operations for ITV’s Group Data Strategy, laying the foundation for data products that enhance business value. Currently, Lara serves as Director of Insights and is a key member of ITV’s executive leadership team, where she leads a team of research and data experts.
Lara’s expertise includes stakeholder engagement, strategic planning, and building high-performing teams. She specializes in data partnerships, data analytics, and digital transformation, with a focus on delivering insights that drive business innovation. Her proficiency in data strategy and advanced advertising makes her a leader in the media industry.
In addition to her role at ITV, Lara is a non-executive director on the board of Ebiquity plc, a global media measurement firm. She actively contributes to industry thought leadership and regularly speaks at digital media events. Recognized by The Media Leader, DataIQ, The Drum, and AdWeek, Lara also supports organizations such as MEFA, Women in Data, and Children of the Mekong.
Lara combines her strategic leadership with a deep understanding of data to drive change and foster innovation across the media landscape, underscoring her position as a prominent figure in digital media and data strategy.