What’s a D&A practice or trend you’re excited to explore further in your job?
I’m particularly excited about Generative AI for hyper-personalized consumer engagement. Imagine AI delivering tailored cleaning routines or eco-friendly product suggestions based on a customer’s unique household needs. By combining real-time behavioural insights with generative models, it ensures the right content -like stain removal tips or reorder reminders – reaches consumers at the perfect moment, all while staying fully aligned with brand guidelines.
What’s one of the biggest challenges your team faced this year, and how did you overcome it?
Our biggest challenge was navigating adoption hesitancy among non-technical leaders. To overcome this, we focused on transparency and training, launching small pilots. Demonstrating quick wins and clear ROI helped shift mindsets from fear to excitement. To build on this momentum, we’re rolling out mastery training programs to empower our workforce and drive productivity.
What’s your favourite part of your festive dinner plate?
The dessert is my favourite part – it’s like the finish line of the year, where creativity, comfort, and indulgence come together. Much like innovation in our industry, great desserts combine unexpected elements to deliver pure satisfaction & fulfilment . For me, a chocolate & custard pudding is the ultimate festive staple.
If you could choose any destination to escape to in December or the New Year, where would it be?
If I could escape anywhere in December, it would be the Maldives. The crystal-clear waters and luxury of a private villa provide the perfect antidote to a busy year. It’s a chance to reflect on accomplishments, recharge in serene surroundings, and gather inspiration for the year ahead – all while being immersed in untouched beauty.
