What’s one of the biggest challenges your team faced this year, and how did you overcome it?
Our biggest challenge is how to keep up with everything that’s changing in AI. Which new model do you use and can you risk waiting to see how the new methods play out? How do you cut through the hype to focus on using these new techniques to really add value to the organisation?
If you could make one prediction for the future of D&A in 2025, what would it be?
I think 2025 will be the year that large language models really democratise access to data and analytics making it easy for the business to ask questions of the data themselves, without needing specialist skills.
Any professional or personal goals for 2025 you’d like to share?
I want to run another marathon in 2025, as my last one was in 2018 and I’ve just about recovered from that and ready to try again!
If you could choose any destination to escape to in December or the New Year, where would it be?
I’ve never explored South America – so I’d love to explore the Andes and spend time in Chile and Argentina to experience how different it is from the green and rolling hills of Yorkshire.
