Driven by Data | The Podcast
Kyle Winterbottom was joined by Steven Pimblett, Chief Data Officer at The Very Group, where they discussed how to move data from a cost centre to a value creator
Within this episode, we cover…
🎤A transformation journey that has been ongoing for over a century
🎤Why some D&A teams are still seen as a cost centre and not a value-creating function
🎤Why demonstrating value creation is a primary responsibility of a Data Leader/CDO
🎤The tangible things that Steve has done to be seen as a value-creating function
🎤The 4 key pillars of their Data Strategy and measuring the capability maturity
🎤The value-creation measurement framework they’re using and how that helps to communicate
🎤Why you have to connect data and insight to action
🎤The importance of talking in outcomes and the benefits of those outcomes, and not data
🎤Why it’s imperative to have an operating model that supports value-creation
🎤A Joint-Venture model to prove value and take to an investment board
🎤How they’ve used hashtags to demonstrate the value of Data & Analytics as an enabler to the business functions in those JVs
🎤Why ‘data as a product’ has bridged the communication gap and acts as a client success manager
🎤Why PR has been critical in the success of the D&A team and how external validation has helped
