Data is the lifeblood of many financial service firms, both little and large, but it is being utilised to its full potential? Ethan Simpkin sits down with data leaders as part of his latest series ‘making cents of data’ to discuss the biggest challenges and opportunities they see with their data, specifically in the financial service industry.
This episode features Kathleen Bayles, Senior Director, Business Intelligence, Happy Money
Key discussion points include:
- What needs to be measured, vs what can be?
- Culture – creating a strong feedback loop
- Data embedded into the business
- The partnership of DS & BI
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