Data and insights are a key part of driving business objectives to be mission-driven.
Wild Alaskan are a mission-driven company that delivers sustainable seafood to the consumer’s door – a digital fishmonger.
Getting to know your consumer is vital for success, and various research methods can be carried out to achieve this. Naturally, challenges may interfere, however, part of being successful is knowing how to overcome the challenges.
Having strong data and knowing how to collect and organise data systems gives one confidence to go ahead and use insights to drive business decisions.
So what can we learn from Wild Alaskan Company’s journey?
In this episode of Food for Data, Orbition’s Natalia interviews Crystal Lee, VP of Data & Analytics, at Wild Alaskan Company to find out more about the company’s success with data.
