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In this panel discussion, the focus was on developing a data-driven culture within organisations. The challenges encountered ranged from grasping the commercial pressures that drive data initiatives to ensuring compliance with regulations and gaining whole-company support, as well as measuring the success of initiatives. Emerging technologies are being utilised to bridge the knowledge gap in data literacy, while efforts are made to ensure senior leaders are on board for data culture initiatives. Despite grappling with issues like data quality and governance, organisations are actively measuring the value of a data-driven culture and implementing initiatives to enhance it. These insightful questions shed light on the strategies and considerations required for cultivating a robust data culture in today’s organisations, highlighting the evolving landscape of data management and analysis.